What we shipped, with dates.
Sauron isn't on the Shopify App Store yet, so there are no reviews to read and no customer logos to show you. This is the other kind of evidence: every change to the app since July 2026, including the features that turned out to be broken and the dates we fixed them.
Last shipped September 5, 2026
September 2026
- Better
The blog auto-pilot stopped being able to pick the same topic twice
It also now respects your plan's limits when it runs on the day you install, and the products table fits a laptop screen without sideways scrolling.
- Better
A pass over everything a merchant who doesn't do SEO trips over
Every screen in the app was walked against two real stores and the wording, empty states and dead ends fixed where they assumed you already knew the jargon.
- New
We find out when the app breaks without waiting to be told
Failed jobs and stalled queues now raise an alert to us directly, and the alert carries no store data.
August 2026
- New
Quick wins: the pages you already rank for, being wasted
Reads your Search Console data for pages sitting just off the first page — the cheapest traffic you own — and puts them at the top of the queue.
- Fixed
AI-visibility results were showing sample data as if we'd measured it
Mock results are no longer filed as real snapshots. The whole app also moved onto one current Shopify Admin API version, replacing calls to a version Shopify had retired.
- Better
The unattended blog path is safe to leave running
Eighteen fixes to what happens when nobody is watching: what gets published, what gets held as a draft, and what it refuses to write.
- Fixed
Structured data never actually reached the storefront
The schema the app generates was being written into your theme unrendered, so Google never saw it. It now ships as valid JSON-LD on the live page.
- Fixed
The free store audit was overstating what it found
It now scores only what it can actually verify from your storefront, and counts the pages it had already downloaded instead of re-fetching them.
- Better
Collections got simpler, and backlink accepts stopped being ambiguous
The collections screen leads with the decision waiting on you, and auto-accept now presses your approve button only — never the other store's.
July 2026
- New
You can watch the first run happen
Install used to be a blank wait. There is now a live phase list showing what it is reading, researching and writing, as it happens.
- Better
The free scan audits the store we actually fix
It was scoring AI-answer readiness; it now audits the catalog — the collections, products and pages the app goes on to work on.
- Fixed
The app was claiming automation was on when the plan couldn't act
Autopilot now reads plan-aware: a switch you've turned on that your plan can't spend shows as locked, not as running.
- New
Blog Studio: edit a post in place, or tell the AI what to change
A real editor instead of a textarea, a directed rewrite loop, and a live quality check that separates how readable a post is from how well it targets its keyword.
- Fixed
The Search Console sync had never worked, and the GA4 one was dead
Both were rebuilt page-level and batched. This is the data the app measures itself with, so until this shipped there was nothing to measure against.
- New
Organic revenue from Google and Bing, charted since you installed
Measured from your own orders, not estimated — and labelled as an estimate on the tier where it has to be.
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