Get customers from Google every day, without paying for a single click.
Right now, people are typing what you sell into Google and buying from someone else. Sauron rewrites your catalog around exactly what they type, then does it again every week. Switch on Autopilot and you don't touch a thing.
- 90-day Build Guarantee: the work done, or a full refund. You keep everything.
- We onboard stores in small groups, by hand. From $39 a month.
You know you should be on Google. You just never get to it.
- “I know I should be doing SEO. I just don't know where to start.”
- “I Googled my own products and couldn't find my store.”
- “My ads work, but the day I pause them, sales stop.”
- “I've got hundreds of products. Rewriting them all by hand is never happening.”
- “An agency quoted me $3,000 a month. I can't justify that.”
- “I tried ChatGPT for descriptions. Did twenty, then gave up.”
If you nodded at one of those, the problem isn't you. SEO is a full-time job, and you already have one.
“Mens linen shirt” is searched 18,100 times a month.
Here's how one menswear label shows up for it on Google, before and after Sauron.
Supplement brand · product page · 74,000 searches a month for “creatine gummies”
SEO title: Creatine Monohydrate Gummies
Meta description: Enhance muscle strength, promote lean muscle mass1, and support muscle recovery with the most researched form of Creatine. These delicious, raspberry-flavored Creatine Monohydrate Gummies also support cellular energy metabolism and provide cognitive support2. Designed for convenience, they skip the powder and prep work
SEO title: Creatine Monohydrate Gummies: Raspberry Muscle Support
Meta description: Raspberry-flavored creatine gummies support muscle strength, recovery, and energy metabolism without the powder. Shop our wellness range.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Supplement brand · collection page · 4,400 searches a month for “vitamin gummies”
SEO title: Gummies & Chews
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: Vitamin Gummies: Real Food-Based Chews for Daily Wellness
Meta description: Real food-based vitamin gummies and multivitamin gummies designed for adults. Support your wellness goals with our sustainable range. Shop now.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
SEO title: LONG SLEEVE REGULAR FIT MEN SHIRT
Meta description: A stylish staple that reinterprets relaxed summer elegance. Crafted from pure linen, it offers comfort and breathability while maintaining a neat structure enhanced by a practical chest pocket. The minimalist design makes it a versatile choice for a variety of warm-weather occasions. Key Features: Pure linen constructi
SEO title: Mens Linen Shirt: Long Sleeve Regular Fit
Meta description: This mens linen shirt features pure Italian fabric, a chest pocket, and a garment-dyed finish for refined summer wear. Explore the regular fit collection.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Menswear label · collection page · 18,100 searches a month for “mens linen shirts”
SEO title: Men Shirts
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: Mens Linen Shirts: Italian Craftsmanship & Natural Fibers
Meta description: Shop our mens linen shirts, tailored for summer with artisan dyeing and timeless silhouettes. Browse our curated seasonal collection of pure Italian linen.
The old title was just “Men Shirts”. Why “mens linen shirts” is the better target:
- Monthly searches
- 22,200 → 18,100
- Cost per click
- $1.14 → $3.72buyer intent
Fewer searches, on purpose. “Men Shirts” is searched more, but it's a broad phrase, and advertisers pay less for it because those clicks buy less. “mens linen shirts” is typed by people ready to buy.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
Snowboard shop · product page · 14,800 searches a month for “all mountain snowboard”
SEO title: Buy Burton Custom Snowboard Online | Free Shipping | Sammy's Snowboards
Meta description: Shop Sammy's Snowboards for the best snowboards, boots, bindings and goggles. Fast shipping. Great prices. Order online today.
SEO title: Burton Custom All Mountain Snowboard | Sammy's Snowboards
Meta description: This all mountain snowboard features a camber profile and 6/10 flex. We wax and mount your stance before shipping. Explore the Burton Custom. Shop.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Snowboard shop · collection page · 6,600 searches a month for “mens snowboards”
SEO title: Men's
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: Mens Snowboards: All-Mountain & Freestyle | Sammy's
Meta description: Every board ships waxed and mounted to your stance. We carry all-mountain snowboards for men from brands we trust. Browse our mens snowboards here.
The old title was just “Men's”. Why “mens snowboards” is the better target:
- Monthly searches
- 74,000 → 6,600
- People searching it are
- looking for information → ready to buy
Fewer searches, on purpose. “Men's” is searched more, but mostly by people looking for information, not shopping for this. “mens snowboards” is typed by people ready to buy.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
Tea company · product page · 2,900 searches a month for “cinnamon ginger tea”
SEO title: My Little Gingersnap
Meta description: Tasting Notes: Sweet and spicy and sure to please! Reminiscent of your favorite gingersnap cookie, ginger, cinnamon, and black tea pair beautifully with the bright taste of orange. Curl up on the couch and enjoy a cup! Tea Details: Tea Type: Black Caffeine Level: Regular Origin: Sri Lanka Flavored: Yes Blended With: Bl
SEO title: My Little Gingersnap: Cinnamon Ginger Tea Blend
Meta description: This cinnamon ginger tea features Sri Lankan black tea with ginger, cinnamon, and orange for a cookie-inspired flavor. Freshly packed by our family. Shop now.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Tea company · collection page · 90,500 searches a month for “loose leaf tea”
SEO title: Loose Leaf Teas
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: Loose Leaf Tea: Small-Batch & Freshly Packed Blends
Meta description: Small-batch loose leaf tea packed fresh to order by our family. Browse our gourmet loose leaf tea range, from black tea to unique maté. Shop now.
The phrase was already right: the old title was “Loose Leaf Teas”. What was missing is a description, so Google wrote its own from whatever text was on the page.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
Wooden toy shop · product page · 1,600 searches a month for “pull toy”
SEO title: Wooden Duck Pull Toy for Toddlers, Rolling Wheels and Rotating Egg
Meta description: This wooden Duck pull toy is the perfect gift for a baby shower or for that special toddler in your life. Make their birthday or Christmas special with this unique duck pull toy that comes with a rolling egg on its back! The egg rests on the wheels, so as the wheels turn, the egg rotates! This wooden pull toy is hand-c
SEO title: Wooden Duck Pull Toy with Rotating Egg – Amish-Made in USA
Meta description: Hand-crafted wooden pull toy with a rolling egg design. Amish-made in Indiana using child-safe, non-toxic finishes. Browse our heirloom toys.
The old title already used “pull toy”. Sauron kept it and added the related phrases it missed.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Wooden toy shop · collection page · 22,200 searches a month for “toddler toys”
SEO title: Toddler Toys
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: Handmade Wooden Toddler Toys | Amish-Made in USA
Meta description: Solid pine and non-toxic finishes define our handmade toddler toys. Build lasting memories with durable wooden educational products. Shop the range.
The phrase was already right: the old title was “Toddler Toys”. What was missing is a description, so Google wrote its own from whatever text was on the page.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
Candle shop · product page · 1,300 searches a month for “scented soy candles”
SEO title: Corazón de Melón Candle
Meta description: Corazón de Melón is our Mother's Day candle. Inspired by our founder's abuelita, we created this special candle to honor the mothers in our lives. Enjoy this sweet, bright, and playful candle. This candle will be available until May 31st. Notes of melon + papaya + peach 10 oz soy candle non-toxic, vegan, handmade Ingr
SEO title: Corazón de Melón Scented Soy Candles | Mother's Day Gift
Meta description: Handmade 10 oz vegan scented soy candles with melon, papaya, and peach notes. Non-toxic, perfect for Mother's Day. Free shipping over $100. Shop now.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Candle shop · collection page · 18,100 searches a month for “soy candles”
SEO title: Candles
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: Soy Candles: Handcrafted Scents for Your Home
Meta description: Free shipping on orders over $100. Our soy wax candles are handmade with love. Browse our scented candles to find your perfect home fragrance.
The old title was just “Candles”. Why “soy candles” is the better target:
- Monthly searches
- 246,000 → 18,100
- Difficulty to rank (0–100)
- 31 → 20easier
- Cost per click
- $2.23 → $2.72buyer intent
Fewer searches, on purpose. “Candles” is searched more, but it's a broad phrase, and advertisers pay less for it because those clicks buy less. “soy candles” is typed by people ready to buy.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
Stationery brand · product page · 1,000 searches a month for “hardcover journal”
SEO title: Vintage Sass Journal - Froget About It - Retro Frog Notebook
Meta description: Let it go and write it down in this Froget About It vintage journal. Retro frog art, metallic gold, lined pages.
SEO title: Hardcover Journal: Vintage Sass Froget About It Notebook
Meta description: 5.75" x 8.125" hardcover journal featuring 192 lined pages with metallic gold foil art printed on acid-free paper. Shop this funny journal.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Stationery brand · collection page · 1,000 searches a month for “hardcover journals”
SEO title: Journals
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: Hardcover Journals: Vegan Leather & Lined Notebooks
Meta description: Vegan leather and hardcover journals for professional organization. Browse our curated selection of lined notebooks and gratitude journals. Shop now.
The old title was just “Journals”. Why “hardcover journals” is the better target:
- Monthly searches
- 135,000 → 1,000
- Cost per click
- $0.91 → $1.08buyer intent
Fewer searches, on purpose. “Journals” is searched more, but it's a broad phrase, and advertisers pay less for it because those clicks buy less. “hardcover journals” is typed by people ready to buy.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
Coffee roaster · product page · 720 searches a month for “ethiopian harrar coffee”
SEO title: Ethiopian Harrar QUEEN CITY
Meta description: Ethiopian Queen City Harrar – Single Origin Some coffees carry a legacy so deep it feels alive in every sip. Ethiopian Harrar – Queen City is one of those coffees—a remarkable heirloom brought to life through generations of family stewardship and a relentless pursuit of excellence. This extraordinary lot was developed
SEO title: Ethiopian Harrar Coffee - Queen City Single Origin
Meta description: Ethiopian Harrar coffee with notes of blueberry and red wine. Our family-owned roastery roasts this single origin bean to order. Shop now.
Monthly Google searches for the phrase each title targets
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Product page: The page for one product. It has to carry the words a shopper actually types, or Google has nothing to match them to — most store copy describes the product to someone already looking at it.
Coffee roaster · collection page · 1,300 searches a month for “african coffee”
SEO title: African Coffees
Meta description: No description of its own — Google picks a sentence off the page instead.
SEO title: African Coffee: Roast-to-Order Single Origin Beans
Meta description: Freshly roasted African coffee beans delivered from our family roastery. Explore our range of Ethiopian coffee and single origin selections. Shop now.
The phrase was already right: the old title was “African Coffees”. What was missing is a description, so Google wrote its own from whatever text was on the page.
Sauron rewrote the two lines Google shows: the page's SEO title and its meta description. What's on the right is what the app wrote, not a word edited by hand.
Collection page: The page for a whole category. It is what Google shows for the big category searches, and Shopify creates it with a name and nothing else — usually the largest piece of search a store is leaving on the table.
It's not just them. Across all 8 stores we've run, shoppers search these phrases 276,620 times a month, and 11 of 16 pages didn't use them.
the old page used none of the phrases Sauron picked it used some of them monthly searches, to scale Tap any page to see its before and after.
Which searches is your store missing?
Scan your store freeStores shown without their names, trimmed from page titles too. Monthly searches from Google, US. What the old titles targeted, difficulty and cost per click: DataForSEO, Google US, September 2026.
Ads rent you customers. Google gives them to you free.
The day you stop paying Meta, the sales stop. A page that ranks on Google keeps selling while you sleep: next month, next year, without another dollar.
Every store owner knows this. Almost none do it, because it takes an agency at $3,000 a month or a year of your evenings.
Sauron is the third option: the agency's work at the price of an app.
"Can't I just use ChatGPT?"
Ask ChatGPT how many people search "soy candles" and it'll give you a number. It made that number up. Sauron pulls the real one from Google: 18,100 a month.
- ChatGPT guesses the phrase. Sauron checks real search volume, and who ranks for it now.
- ChatGPT forgets every other page you have. Sauron makes sure no two of your pages fight over the same search.
- ChatGPT hands you text. Sauron publishes it, builds the pages you're missing, and redoes the ones that slip next month.
A 400-product store is about 22 hours of copy-paste, every month. If you sell 20 products that never change, an afternoon with ChatGPT is a fine answer. For everyone else, there's Sauron.
I grew my own site 18× by hand. Then I built a machine to do it.
In January, surfspotguide.com got 4 visitors on a typical day. I did one thing: found what people actually typed into Google, and built a page for each. No ads. By July: 72 a day.
It worked, and it was brutal. Hundreds of hours of research and rewriting. I realised no store owner running a business has those hours, and that's the only reason their stores are invisible.
So I automated it. That's Sauron.
Laurence Tuchin, founder · hello@sauron.so
Typical day, Jan
4
Typical day, Jul 1–19
72
18×
Here's everything you get.
Every month, on the Growth plan, Sauron does the work of a whole SEO team.
- Keyword research across your catalog from Google's live search dataReplaces an SEO strategist
- 500 product & collection pages rewritten around what shoppers typeReplaces a copywriter
- Quick wins fixed first: pages Google already shows that shoppers don't click, found in your own Search ConsoleReplaces an SEO analyst
- 8 new collection pages built for searches you have no page forReplaces a web designer
- 20 blog articles written and published on a scheduleReplaces a content writer
- 10 backlink exchanges with other stores, no outreach from youReplaces a link builder
- ChatGPT tracking: whether it recommends your storeMost agencies don't do this
- Connect Claude or another AI assistant to your SEO data and ask it what to fix nextSoon · in testing
An agency charges
$3,000+/month
Your founding price
$99/month
Locked for as long as you stay. 7-day free trial, billed through Shopify, cancel any time. Smaller catalog? Starter is $39. Bigger? Scale is $299. Every limit, plan by plan →
Claim a founding spotThe 90-day Build Guarantee
Nobody can promise you a Google ranking. We promise the work. Within 90 days, Sauron optimises and publishes your catalog, builds new collection pages and publishes blog posts. If it hasn't, you get a full refund.
And you keep everything already published. They're real pages on your Shopify store, so they stay, even if you uninstall.
All you have to do
- Search Console connected
- Autopilot left on
- On a paid plan
Either the work gets done, or you don't pay for it.
Counted from your store's own published pages, visible in-app from day one. Full terms in the terms of service.
Founding stores get:
- Your rate, locked for life. Whatever we charge later, yours stays.
- Onboarding with me, personally. I set up your store with you.
- A say in what we build next.
- The 90-day Build Guarantee.
Fair questions. Straight answers.
Because the Shopify listing isn't live yet. Sauron is built and running on beta stores; what's left is Shopify's own app review, and they set that timetable, not us. Rather than put a fake countdown on the page, the Install button stays visibly disabled until the day it works.
What you can do today is real: the store audit is live, free, needs no signup, and tells you how much of your catalog has no category page behind it — plus what your existing pages are missing. Scan your store and we'll email you the day the listing goes live. Founder rates are locked for whoever's on board first, and founding stores get hands-on onboarding and a say in what gets built next. If you'd rather just ask a person, hello@sauron.so reaches me.
Every month you wait, those searches go to someone else.
They're typing it today. Make sure it's your store they find.
Join the waitlist.
We're onboarding stores in small groups, by hand. Tell us about your store and we'll email you once, when it's your turn.
Prefer to look first? Scan your store free — no signup, public pages only. Once you're in: free trial, billed through Shopify, cancel any time.
We're a small team shipping this now, at founder pricing, because we'd rather have twenty stores telling us what's wrong than a launch nobody notices. Sign up while we're new and the rate you start on is the one you keep. Email lands in my inbox, not a queue.
— Laurence, founder