SEO glossary

Shopify SEO terms — in plain English

60 terms defined for Shopify merchants — with Shopify-specific examples, common mistakes to avoid, and how Sauron handles each.

On-Page SEO

Meta Title (Title Tag) → Meta Description → Canonical URL → H1 Tag → Heading Hierarchy → Keyword Density → Keyword Stuffing → Thin Content → Duplicate Content → robots.txt → XML Sitemap → Hreflang →

Technical SEO

Schema Markup → Core Web Vitals → Structured Data → Largest Contentful Paint (LCP) → Cumulative Layout Shift (CLS) → First Contentful Paint (FCP) → Time to First Byte (TTFB) → Page Speed → Crawl Budget → Index Coverage → JSON-LD → Faceted Navigation →

Link Building

Backlinks → Internal Links → Domain Authority (DA) → Anchor Text → Link Juice → Nofollow Link → Dofollow Link → Broken Links →

Keyword Research

Search Volume → SERP (Search Engine Results Page) → Long-Tail Keywords → Keyword Cluster → Keyword Difficulty → Search Intent → CPC (Cost Per Click) → Featured Snippet → SERP Features → Keyword Cannibalization →

Analytics & Tracking

Google Search Console → Rank Tracking → Organic Traffic → Google Analytics 4 (GA4) → Click-Through Rate (CTR) → Impressions → Crawling → Indexing → Googlebot → Rich Results →

E-Commerce & Shopify

Image Alt Text → Shopify SEO → llms.txt → Product Schema → Breadcrumb Schema → FAQ Schema → Collection SEO → Brand Voice SEO →

Automate your Shopify SEO

Understanding the terms is step one. Sauron handles the implementation — AI-generated titles, alt text, schema markup, keyword research, and rank tracking. Automatically.

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