Free tool
Meta Title Checker
Check your Shopify page title for character length, pixel width, keyword placement, and SERP preview. Free, no signup.
Enter a meta title above to see feedback.
Meta title best practices
Keep it 50–60 characters
Google truncates titles longer than ~580px (roughly 60 characters). Shorter titles display in full, which matters for mobile SERPs.
Put your target keyword near the start
Google gives more weight to words earlier in the title. Front-loading your keyword also helps users scan results faster.
Include your brand name at the end
Pattern: [Keyword] | [Differentiator] | [Brand]. The brand name adds trust but shouldn't come before the keyword.
Add a differentiator (price, USP, or benefit)
Free UK Shipping, 20% Off, or Best-Selling are all CTR signals that help your result stand out in a SERP full of similar titles.
Avoid keyword stuffing
Repeating keywords or including multiple variations (gold earrings, gold hoop earrings, 14k gold earrings) in one title looks spammy and doesn't improve rankings.
Make every title unique
Duplicate titles across products or pages split ranking signals and confuse Google about which page to rank for a given query.
Skip the manual checking
Sauron generates SEO-optimised meta titles for every product and collection in your Shopify store, automatically. Brand-voice-calibrated, keyword-targeted, and within character limits. Free trial on paid plans, billed through Shopify, cancel any time.