Sauron feature
Know whether ChatGPT and Google's AI actually mention your store
Shoppers increasingly ask ChatGPT and Google's AI Overviews what to buy, and those answers name a handful of stores. Sauron tracks whether yours is one of them, how often you're cited, and how you stack up against competitors, on a recurring cadence, so you can watch it move instead of guessing.
How it works
What a visibility check actually does
- ChatGPT checking… Mentioned Cited
- Google AI Overviews checking… Mentioned Not cited
The difference
The problem
Why this costs you rankings
AI answer engines (ChatGPT, Google's AI Overviews) now sit in front of a growing share of shopping research, and they recommend specific stores. But that surface is a black box: you have no idea whether your brand ever comes up, how often, or whether a competitor is being named in your place. Traditional rank tracking watches Google's blue links; it's blind to what the AI actually says.
The solution
How Sauron fixes it
Sauron queries real AI-mention data on a schedule and records whether each engine mentions and cites your store, appending every result to a history so you see the trend, not a one-off snapshot. Growth tracks ChatGPT monthly; Scale tracks ChatGPT and Google AI Overviews weekly and benchmarks you against up to three competitors.
How it works
Step by step
Baseline check across AI engines
Sauron asks the LLM-mention data provider whether your store is mentioned and cited when the AI answers questions in your category, capturing a first reading per engine: ChatGPT on Growth, ChatGPT plus Google AI Overviews on Scale.
Recurring tracking on your cadence
A scheduled check re-runs on your plan's cadence (monthly on Growth, weekly on Scale) and appends each result to an append-only time series. You see whether your AI visibility is climbing or slipping over weeks and months, not a single snapshot.
Mentions, citations, and top sources
Every check records how often you're mentioned versus actually cited, and surfaces the sources the AI leans on when it answers your category: the pages worth earning a place in if you want to be the store it names.
Benefits
What you get
See the channel everyone's guessing about
Most stores have zero data on whether AI recommends them. Sauron turns that black box into a number you can track, so answer-engine visibility stops being a vibe and starts being a metric you can move.
A trend, not a snapshot
Every check appends to a history, so you can tie shifts in AI visibility back to the content and SEO work you shipped, the same way rank tracking closed the loop for Google search.
See which pages the AI trusts
Each check surfaces the sources the AI leans on when it answers for your category, so you know which pages are worth earning a place in if you want to be the store it names.
Plan availability
Used most by
Niches where AI Visibility Tracking has biggest impact
Questions
AI Visibility Tracking FAQ
Which AI engines does Sauron track? +
Growth tracks ChatGPT on a monthly cadence. Scale tracks ChatGPT and Google AI Overviews weekly. Coverage maps to the engines the underlying LLM-mention data provider supports, and expands as they add more.
How is this different from llms.txt or 'getting found on ChatGPT'? +
Those are about helping AI engines understand your store. AI visibility tracking is the measurement side: it tells you whether that work is actually paying off (whether the engines mention and cite you) and how that changes over time.
Where does the data come from? +
From a live AI-mention data feed, the same class of provider Sauron already uses for keyword and SERP data. Each check records the real mention and citation results per engine on your plan's cadence, stored as an append-only history you can trend over time.
Is AI visibility tracking on every plan? +
No. It's a Growth and Scale feature. Growth tracks ChatGPT monthly. Scale adds Google AI Overviews and weekly checks. Starter doesn't include it.
Start using AI Visibility Tracking today
Free plan available. Paid plans include a free trial, billed through Shopify, cancel any time.