What is Nofollow Link?
Definition
A nofollow link uses the `rel='nofollow'` attribute to signal that the linking page doesn't want to vouch for the linked page. Originally it blocked all link equity transfer; Google now treats it as a hint. Paid links and user-generated links (comments, forums) should be nofollow to comply with Google's guidelines.
Why Nofollow Link matters for Shopify stores
Shopify stores seeking backlinks should be aware that many easy link sources — blog comment sections, forum profiles, directory listings — use nofollow automatically. These links have brand value but limited SEO impact. Focus link-building efforts on editorial dofollow placements.
Shopify example
A pet store is featured in a BuzzFeed listicle. The link uses `rel='nofollow ugc'`. It drives traffic and brand awareness but minimal PageRank. A dofollow mention in a specialist pet care magazine would be more SEO-valuable.
How Sauron handles Nofollow Link
All links in Sauron's backlink exchange network are dofollow editorial links — injected into the body of blog posts rather than sidebar widgets or footers, which platforms often automatically nofollow.
See Backlink Exchange Network feature →Common mistakes
- ✕ Nofollowing your own internal links — never block equity flow within your site
- ✕ Not adding nofollow to paid/sponsored links — a violation of Google's guidelines
- ✕ Assuming nofollow links have zero value — they still drive traffic and brand signals
- ✕ Using nofollow on all external links as a 'safe' practice — unnecessary and excessive
Related terms
Automate your Shopify SEO
Understanding Nofollow Link is step one. Sauron handles the implementation — automatically, for your entire Shopify store.