What is the listing score?
A 0–100 rating of how well one page's Google title and description are set up for the search it targets. It says nothing about the rest of your store, your theme or your rankings. 80 and up is Good, 50–79 Needs work, under 50 Poor.
The Google listing score at the top of each product and collection page, which lists what would improve it. The Listing score column on Products and Collections shows in Detailed view (switch in the sidebar).
Open this in the app (opens your Shopify admin in a new tab)
How the points add up
- 10: there is a title.
- 15: the title fits Google's search result without being cut off (5 if it fits but is on the short side).
- 20: the page's keyword is in the title.
- 10: there is a description.
- 15: the description fits (5 if short).
- 20: the keyword is in the description.
- 10: the copy is published to your store.
- Minus 15: the title repeats a word, like “Fig Candle | Fig & Cedar Candle”.
The keyword check is forgiving: word order, plurals and punctuation don't matter, so “linen shirts” counts for “Shirts in Linen”.
Which wording it scores
In the Products and Collections lists, the score is for the newest wording: if a draft is waiting for your OK, it's the draft's score, not what's live. That's why a row can score high and still be waiting on you. On a collection's own page, the score at the top is for what's on your store right now.
Why a score stops at 79
If the copy breaks one of the rules Autopilot checks before publishing on its own (too long to publish automatically, a word you've asked Sauron to avoid, a hollow opener like “Exclusive”, a repeated word), the score is capped at 79 and the reasons are listed first, as “Autopilot won't publish this yet — …”. Fix those and the cap lifts. Needs your OK gathers these pages in one “need a fix” card, and its Fix button handles them all at once.