What is Anchor Text?
Definition
Anchor text is the visible, clickable text of a hyperlink. It provides contextual signals to search engines about what the linked page is about. Types include exact-match (keyword as anchor), partial-match, branded (company name), naked URL, and generic ('click here'). Natural anchor text profiles use a mix of all types.
Why Anchor Text matters for Shopify stores
For Shopify stores, anchor text matters most for internal linking — how you link between product pages, collections, and blog posts. Using descriptive anchor text ('sterling silver rings' rather than 'click here') passes clear topical signals to Google and improves user experience.
Shopify example
A blog post about 'How to Care for Silver Jewellery' internally links to the silver cleaning kit product using anchor text 'silver jewellery cleaning kit' — an exact-match internal link that reinforces the product page's keyword relevance.
How Sauron handles Anchor Text
Sauron's backlink exchange network monitors the anchor text used in injected links to ensure they're descriptive and relevant — avoiding generic anchors that waste the link's keyword signal.
See Backlink Exchange Network feature →Common mistakes
- ✕ Using 'click here', 'read more', or 'learn more' as anchor text for all links
- ✕ Over-optimising with exact-match keyword anchors on every internal link
- ✕ Using the same anchor text for links to different pages
- ✕ Ignoring anchor text when adding internal links in blog posts
Related terms
Automate your Shopify SEO
Understanding Anchor Text is step one. Sauron handles the implementation — automatically, for your entire Shopify store.