How do I connect Google Analytics to Sauron?
In the app, open Results, find Google Analytics, choose Connect Google Analytics, then Connect GA4, sign in with the Google account that has your store's GA4 property, and pick the property. Your store has to be sending data to a GA4 property first. It's optional: without it Sauron still shows sales that followed a Google visit, using Shopify's own order data.
Results → Google Analytics → Connect Google Analytics, which opens the Google Analytics 4 page with a Connect GA4 button.
Open this in the app (opens your Shopify admin in a new tab)What Sauron can see
View-only access to your Google Analytics 4 data: visits and sales from Google search, by page. Sauron can't change anything in your Analytics account.
First, check your store sends data to GA4
Sauron reads what your Analytics property has collected, so the store has to be linked to a property. The usual way is Shopify's Google & YouTube app:
- In your Shopify admin, open Sales channels, then Google & YouTube. If you only want Analytics, use the banner that offers to set up Google Analytics 4 only and choose Get started.
- Under Connect a Google Analytics property, pick an existing GA4 property, or choose Create new and make one.
- Click Connect. The Google account you use needs at least Editor access to the property.
- Give it a day or two before the numbers fill in.
If your online store is still password-protected, Google Analytics can't track visits until you turn that off.
Connect it to Sauron
- Open Results, choose Connect Google Analytics, then Connect GA4.
- Sign in with the Google account that has the property and approve the view-only access.
- Pick your store's GA4 property from the list.
Common snags
- The list of properties is empty. You're signed in with a different Google account than the one that owns the property, or no GA4 property exists yet. Sauron only works with Google Analytics 4, not the older Universal Analytics.
- It's connected but there are no numbers. The store may not be sending data to that property yet; check the Shopify steps above and allow a day or two.
- Not sure it's worth it. It's optional. Sales that followed a Google visit are also worked out from Shopify's own orders, so Analytics adds detail, not a requirement.
Still stuck?
Tell us what you're seeing from the connect page and we'll sort it with you. A short screen-share is available if you'd like one, but you don't need it.