How do I connect Google Search Console to Sauron?

In the app, open Settings → Connections and choose Connect Google Search Console, then sign in with the Google account that owns your store's Search Console property. If Google shows no store to pick, your store hasn't been added to Search Console yet; the steps below take about ten minutes. Search Console is included on Starter, Growth and Scale.

Where it lives

Settings → Connections → Google Search Console → Connect Google Search Console. The Overview also links there when Search Console isn't connected.

Open this in the app

What Sauron can see

Sauron asks for view-only access to your Search Console data: the searches that show your pages, and how many people saw and clicked them. It can't change anything in your Search Console. It also reads your Google email address, only to show which account is connected.

Connect it

Open Settings → Connections and choose Connect Google Search Console.
Sign in with the Google account you use for Search Console. If you have more than one Google account, pick that one.
Approve the view-only access.
You land back in Sauron and it starts pulling your data. Numbers can take a little while to appear.

If Google shows no store, or Sauron can't find yours

Your store has to be added to Search Console and verified first, and only a verified owner can do that. This is Shopify's own route, using an HTML tag:

In Search Console, open the menu, choose Add property, then URL prefix, and enter your store address starting with https:// (use your own domain if you have one).
Choose HTML tag and copy the whole tag, including the angle brackets.
In your Shopify admin, open Online Store, then your theme's Edit code. Under Layout, open theme.liquid, paste the tag just below the opening <head> line, and save.
Back in Search Console, click Verify. If Google says it couldn't, wait 15 minutes and try again.

If you'd rather cover every version of your address at once, add a Domain property and verify it with a DNS record at your domain provider instead. That needs access to your domain's DNS settings. Once the store is verified, come back and connect again.

Common snags

The property belongs to a different Google account. Connect with that account, or ask its owner to add you as a user in Search Console (Settings → Users and permissions).
Google showed a message about access being denied. That usually means Cancel was pressed or the access wasn't approved. Connect again and approve it.
It's connected but there are no numbers. Check that the store address shown in Settings is the one you verified (https or http, with or without www), and give it some time.

Still stuck?

Tell us what you're seeing from the connect page and we'll sort it with you. If you'd rather do it together we're happy to do a short screen-share, but you don't need one.

Last checked against the app on 3 October 2026.